Dream11, the largest fantasy sports website in the country has announced that it has partnered with the Board of Control for Cricket in India (BCCI) to become the official fantasy gaming partner of the Indian Premier League (IPL) for a period of four years.
The 4-year exclusive partnership will begin with the upcoming 2019 edition of IPL starting 23rd March. The deal will include Dream11’s brand integrations and on-ground activations at various touch points in the IPL matches. The company will also be launching various multi-media advertising campaigns.
Commenting on the announcement, Harsh Jain, founder and CEO of Dream11 said, “We are very excited to partner with the BCCI and provide an engaging cricketing experience for the IPL, which is the pinnacle of sports leagues in India. Dream11 is deeply integrating with the IPL, which is set to grow from its 1.4 billion TV impressions and 200 million online viewers in 2018, to achieve our goal of growing from 51 million users to 100 million users in 2019. It’s great to see how our dream of making fantasy sports intrinsic to sports fan engagement has come true.”
The Committee of Administrators (CoA) of BCCI noted in a statement, “The online viewership of IPL is growing each year and it’s essential for us to engage with the fans on digital platforms as well. Partnering with the biggest fantasy sports platform in India, Dream11 will help us in further increasing the popularity of the IPL amongst cricket fans.”
Dream11 has already signed agreements to be the official fantasy game partner of International Council of Cricket (ICC), Pro Kabaddi League (PKL), Indian Super League (ISL), National Basketball Association (NBA), Caribbean Premier League (CPL), International Hockey Federation (FIH) and Big Bash League (BBL).
The company had recently announced that it had crossed the landmark of five crore registered users. Few days ago, it was reported that UK based Alternative Asset Management firm Steadview Capital was looking to invest US$100 million in Dream11 at a US$1.3 billion-US$1.5 billion valuation in a secondary capital.