Leading fantasy gaming company Dream11 has announced that it has signed up seven cricket stars and partnered with seven of the eight Indian Premier League (IPL) franchisees as part of its multi-channel marketing campaign.
The seven IPL teams associated with Dream11 are Mumbai Indians, Chennai Super Kings, Kolkata Knight Riders, Sunrisers Hyderabad, Delhi Capitals, Rajasthan Royals and Kings XI Punjab.
The company also stated that it has signed up popular cricketers Jasprit Bumrah, Rishabh Pant, Dinesh Karthik, AB de Villiers, Rashid Khan, Ajinkya Rahane and Ravichandran Ashwin to endorse their product. Apart from these cricketers, former Indian captain Mahendra Singh Dhoni already endorses the fantasy gaming company.
Commenting on the announcement, Vikrant Mudaliar, Chief Marketing Officer (CMO) of Dream11 noted, “This IPL season, we have come out with a holistic approach to our marketing campaign that comprises of brand advertising films along with product led content on several platforms. The newly signed cricket stars along with our deals with the IPL franchise teams means that we are bringing alive the IPL experience in a unique way for Dream11 fans.”
The team logos and player images will make appearances in the Dream11 product and also be featured in product-based advertising on TV and digital platforms.
Dream11 recently announced that it had inked a deal with BCCI to be the official fantasy gaming partner of IPL for four years.
Apart from IPL, Dream11 also has also officially tied up with the International Cricket Council (ICC), National Basketball Association (NBA), Big Bash League (BBL), Pro Kabaddi League (PKL), and International Hockey Federation (FIH).
Other fantasy sports platforms have also joined the bandwagon to signup prominent cricketers as celebrity endorsers. Recently, Halaplay signed up all rounders Hardik and Krunal Pandya as their brand ambassadors, while Fanmojo managed to onboard opening batsman Prithvi Shaw and Fantain signed up Suresh Raina.
Times Group-backed Cricplay also stated that former India batsman and Bharatiya Janata Party (BJP) leader Gautam Gambhir has agreed to endorse their free to play fantasy platform and prediction game.