Online gaming and content company Nazara Technologies Limited has announced that it has invested Rs. 7.5 crores in Sports Unity Private Limited, the Delhi-based company that operates real money multiplayer quizzing app Qunami.
Apart from Nazara, Vaibhav Gaggar, a Delhi-based lawyer and managing partner of law firm Gaggar & Partners also participated in the investment round.
Qunami has over 3 lakh downloads and 40,000 monthly users playing up to 30 minutes per day and has crossed over 1 crore transactions.
The news about Nazara investing around Rs. 7 crores in Sports Unity, apart from making investments in Sportskeeda and Halaplay was first reported by Inc42 in July 2019.
With this investment, Nazara has acquired majority stake in Qunami. The company stated that is investment in the quizzing company is a strategic move in addition to Nazara’s investments and diversified presence in various areas of gaming including esports, fantasy sports, digital cricket gaming, real money gaming and infotainment among others.
Commenting on the development, Seemant Shankar, co-founder of Qunami noted, “Quizzing attracts audiences of all demographies and possesses a massive potential to scale. Nazara, a partner with a rock-solid reputation and international spread and carrier association within 118 countries creates the key alignment to Qunami’s vision of global expansion and opportunity to skyrocket Qunami’s success metrics.”
Manish Agarwal, CEO, Nazara Technologies Ltd. added, “We at Nazara are very excited with the quizzing space and are confident that Qunami will leverage Nazara’s network to grow into a large consumer centric internet brand and build quizzing as one of the leading real money gaming categories in the emerging markets.”