New fantasy sports website 11Wickets.com has announced that it has engaged popular Bollywood actress and model Sunny Leone as their brand ambassador.
As part of the deal, Leone will be promote the fantasy gaming platform on social media as well as other online and offline channels.
Speaking on the development, Navneet Makharia, CEO of Ability Games Pvt. Ltd. (the company that runs 11wickets and poker website PokerLion) said, “”We aim to make 11Wickets an iconic and groundbreaking brand, a champion of fantasy sports, and I am so happy that Sunny Leone is being part of this family now. There is a cultural shift happening, which 11Wickets celebrates, where sports knowledge is recognized, and I am so proud of getting Sunny as our product’s brand ambassador, as we know her childhood link with sports in particular hockey.”
Confirming her association with 11Wickets, Leone in a statement said, “I am really glad to be a part of 11wickets.com! I have been learning online cricket for a while now. 11wickets’s name is synonymous with online cricket in India – it was an immediate yes from my side. It’s amazing to see the growing passion for cricket and I would love to be a part of this journey.”
Apart from 11Wickets, Leone has in the past been associated with poker website PokerBaazi. Other fantasy websites such as Dream11, LeagueAdda and StarPick have engaged cricketers such as MS Dhoni, Chris Gayle, VVS Laxman, Rohit Sharma, Jonty Rhodes and Harbhajan Singh to endorse their products.