In a report recently published by a leading mobile advertising platform, POKKT, India ranked fifth among top mobile gaming markets, as of 2017.
Over 22.2 crore gamers in India (assuming they are unique users, it is 16.5% of the 133.9 crore population of India in 2017) actively spend average 42 minutes per day on mobile games, as per POKKT report-based article published on Lateslty. The daily time duration is spent over average five sessions in a day.
This trend is expected to take the annual mobile gaming revenue in India up to USD 943 million in 2022.
The factors contributing to this trend are increasing demand of smartphones and availability of cheap mobile data in India. For example, entry of Reliance Jio in the telecoms industry has contributed substantially to bringing down data prices, that has given a boost to the mobile application ecosystem in India. This trend trend has resulted in increasing mobile data usage in mobile gaming industry.
Rohit Sharma, who founded the platform POKKT, says, “As much as 89 per cent of all game revenues in India were generated by mobile games… These gamers are highly engaged; almost one-third play five days per week or more, and nearly 40 per cent spend more than six hours per week playing mobile games.”
The top three mobile games played by Indians, as per the report, are Ludo King, with over 10 million active users, Subway surfers with over 5 million daily active users (DAU), and Temple run with about 2.5 million DAU.
The demographics of the 22.2 crore mobile gamers in India are broken down into four major audience profiles—males of age 15 plus, females of age 15 plus, mother, and kids.
The first two segments, i.e. male 15+ and female 15+ account for 3.8 crore and 2.14 crore users per month, respectively.
Each category of users display different gaming behaviour in terms of sessions per day and time spent playing mobile games every day. Male 15+ play four to five sessions of 10 to 20 minutes each, per day; female 15+ and mothers play seven sessions every day of 8 to 12 minutes each, and, lastly, kids play four to five sessions a day of 10 to 15 minutes each.