MS Dhoni joins Dream11 as brand ambassador

Leading fantasy sports operator Dream11 has roped in Indian cricket team wicket-keeper and former captain Mahendra Singh Dhoni as its brand ambassador.

Dhoni, who has led India to two world cup victories is a revered figure in the sports arena and is considered a cricketing legend by many. In his latest role as Dream11’s brand ambassador, Dhoni will be undertaking multi-channel marketing campaigns and brand engagement activities.

Commenting on Dhoni’s association with Dream11, CEO Harsh Jain said, “Dhoni’s immense popularity amongst sports fans, coupled with his leadership qualities and sharp cricketing acumen, makes him the perfect match for our brand. He embodies all the characteristics that our users need while picking their Dream11 team. We believe this association will help us exponentially grow our current user base of 2 crore Indian sports fans.”

Confirming his association with Dream11, Dhoni in a press release said, “I am delighted to associate with Dream11 – because it gives millions of sports fans an opportunity to be the decision maker, create their own team and experience the game first-hand. The Dream11 platform perfectly defines the importance of choosing the right players and building a team as per the playing conditions.”

Newly appointed Chief Marketing Officer (CMO) of Dream11, Vikrant Mudaliar (who until recently was CMO of Yatra.com) noted, “We are thrilled to have Dhoni on board, who is well-known for being a strategic thinker and a visionary leader – attributes that resonate perfectly with Dream11’s brand proposition. This partnership is impeccably timed with Dream11’s next phase of growth and the unveiling of its new logo and visual identity. We believe that our association with Dhoni will further build the Dream11 brand, enabling sports fans to experience our unique format.”

Founded in 2012 by Harsh Jain and Bhavit Sheth, Dream11, with over 2 crore registered users is seen to be the market leader in the Indian fantasy sports industry. Kalaari Capital, Think Investments and Multiples Equity are the marquee investors in Dream11.