Play Games24x7 Private Limited, the parent company of online rummy market leader RummyCircle, has launched a new fantasy sports portal called ‘My11Circle’.
The My11Circle platform is slated to initially offer fantasy sports contests on domestic and international cricket games, and is scheduled to also add other sport contests in the near future.
The company, through a press release, noted the USP of My11Circle would be fast cash rewards and live player statistics as well as live scores that would be available on the platform.
Commenting on the launch, Bhavin Pandya, Co-CEO and Co-Founder of Play Games24x7 noted, “Today is a very important day for Play Games24x7 as we launch our first ever fantasy game. We, of course, start with cricket but the goal is to offer multiple games in this format. Our focus on understanding player behavior has enabled us to provide awesome game playing experiences and we shall continue that endeavor by providing awesome fantasy cricket experiences to our players.”
Saroj Panigrahi, Business Head, My11Circle added, “Play Games24x7 has a history of successful growth across different product platforms and is excited to introduce the My11Circle fantasy sports app for all Indian cricket lovers. Fantasy sports has great potential in our country and complements Play Games24x7’s existing portfolio perfectly.”
Besides RummyCircle, PlayGames24x7 has a social gaming mobile app called ‘Ultimate Games’ that offers games like poker, teenpatti and cricket betting. In September last year, the company had announced that it would be launching a real money horse betting website called ‘Turfbets’. The plan was later shelved as the company felt that the website could be misconstrued as a gambling product.